A year ago, I heard John Joseph in a speech make the observation that Decatur-Morgan County may be in the middle of a rebirth and we don’t even realize it. In a recent conversation, John agreed that today we can say for sure that we are in the middle of the emergence of our area as one of the South’s most vibrant communities.
As any professional marketer or communicator will tell you, getting your message to break through and land with your target audience is the difference between getting lost in the noise and success for your brand.
Breaking through requires something different. Something outside the norm. But it also requires doing your research on how to find your audience. Gone are the days of buying an ad in a newspaper and KNOWING people would be talking about it the next day. Now, it’s about page clicks, impressions and return on investment (ROI). Marketing is now very different, but the Chamber understands that.
This is an exciting time to call Decatur home.
On Jan. 25, at the Chamber’s State of Healthcare Address, I was excited to share with the community news about Huntsville Hospital Health System investing an additional $20 million for capital improvement projects at the Decatur Campus. The announcement came on the heels of the hospital’s first strategic plan, about which I’m incredibly excited. Let me tell you why.
It is time to prepare for a new year. As a community, it is important for us to look back and reflect on a year of news and events that have brought us to where we are today. At times, the news around us is full of conflict and divisiveness, which quite often drowns out the news we should be celebrating in our community. There is so much happening in Decatur and Morgan County that shows our high quality of life, and we as a community need to tell that story.
When someone asks me “what does the Chamber do, anyway?” there are a long list of potential answers. Promotes the development of a healthy business community… advocates for public policy that helps recruit high-paying jobs… executes leadership programs that prepare the next generation of leaders… the list could go on and on.
But my favorite answer is always “the Chamber is in the quality-of-life business.”
At the end of the day, we all want to belong.
When I came to Decatur from Natchez, Miss., in 1991 to become president of this Chamber, my wife and I quickly became connected to the community. I met elected officials with whom I’d be working with on public policy issues. I connected with business owners and entrepreneurs who were innovative in their craft and creating something new you couldn’t find anywhere else. I met with education leaders about connecting the business community and students to prepare the next generation workforce. We all shared stories about what motivated us in the work we did and what we valued at the end of the day.
In April, I was honored to be handed the gavel to serve as Chairman of the Board for the Decatur-Morgan Chamber of Commerce for the next year. As I addressed the crowd of 230-plus Chamber members at our Annual Meeting, my main topic of emphasis was asking this question: “who are your Champions?”
(Editor's note: this blog post originally appeared on DecaturNext, a platform by John Joseph of Decatur Corridor Development)
Our kids really enjoy Delano Park, Decatur’s oldest park, created in 1887 . We have to keep them from picking the flowers, but they still like to look at them. They enjoy running around the Park’s open spaces and playing with other children there. It’s a perfect place to have a picnic and slow down a little bit.
It is a mistake, though, to think of Delano as “just a park.” A bigger picture exists, and I want to explore that here. Because it is a bigger picture we cannot afford to ignore.
We are in the midst of year 12 for the Chamber’s Total Resource Campaign (TRC), and an experience I wouldn't want to miss as a volunteer. It's interesting to look back and see how the program has evolved and its positive impact on local businesses, industries and our community.
The Decatur Jaycees have been called many things; everything from “good stewards” and “the future of our community” to “wild” and “rowdy young folks.” Many people have heard of the Jaycees, maybe because of Riverfest, or maybe even from the Morgan County Fair back in the day. But few know who we really are or our true purpose in the city of Decatur.
As we prepare for our transition into 2017, there is much talk about the top stories, the top newsmakers and the like in our daily media diet. With the divisiveness of political campaigns and conflicts around the world, it can be a challenge to remember we live in a great community and in the greatest country on the planet.
There are many, many stories among us that highlight the good in our community. We are headed in a positive direction, and this is an incredibly exciting time to live in Decatur and Morgan County. With that thought in mind, the Chamber would like to share the top five stories from 2016 that make us excited to be in Morgan County.
While on a recent phone call with a large national company, the young man with whom I was speaking asked me what the United Way was. Not until I mentioned the National Football League commercials that the name even rang a bell for him.
I was stunned.
Positive news is here in Decatur and you don’t have to look too hard to find it. While election seasons unfortunately bring with it forecasts of gloom and doom, when faced with facts, the weather looks bright for the River City.
Individually, each of the following is a flash of good news. Collectively, it shows a trend. The business climate in our city is strong.
Ray Mabus, former Governor of Mississippi and now Secretary of the Navy, once said that sometimes people become the victims of the “tyranny of low expectations.” It oftentimes becomes satisfactory to “settle” for something less than optimal.
Local chamber leaders simply must not be satisfied when someone tells us, “that’s the best we can do.” We should never accept the notion that “doing all right” is the norm and is acceptable. Our challenge as local chamber leaders is to find new opportunities, make difficult decisions, raise expectations, and tackle the status quo.
What is one quality you love about the United States? There are a hundred responses you could give, and they is not one “right” answer. However, there is one thing everyone can agree makes our country strong: the ability to vote.
In our history, hundreds of thousands – maybe even millions – of people have died to protect our right to vote. It is our voice in shaping the future of our country. No one under any circumstance should take that right for granted.
But what is just as important as the right to vote, is the willingness of citizens to stand up and say “I want to lead.”
If you have ever stopped to think about the construction industry, you would realize it is quite a unique field. The construction industry affects everyone’s life and it offers products whose value can increase over time. It is also an industry where brick & mortar meets cutting edge technology and offers a wide range of challenging employment opportunities.
Oftentimes, the subject of long-term care and the needs of aging relatives is the elephantin the room. No one wants to talk about it, but addressing it now and making plans early can result in more options and less stress for everyone in the family. It’s a decision that impact the “baby boomers” in our community who are integral to the history of our area.
As we reflect on 2015 and prepare for the transition to 2016, there is much talk about “Top News Stories,” “Top Political Stories,” “Most Read Stories,” “Top Newsmakers” and the like. Unfortunately, in the interest of selling papers and racking up page views, these lists rarely appeal to our best nature or discuss how great it is to live in the best nation on the planet.
Now more than ever, corporations have numerous options when deciding where to invest their capital dollars. Our local companies not only compete with other U.S. operations, but other corporate facilities throughout the world.
A city center is often where a great deal of a community's business is coordinated and where government resides. Having a vibrant center has become an important indicator of the strength of a community. More and more, communities are investing in new infrastructure and making a dedicated effort to make their centers more inviting and successful. In recent years, Decatur's leaders have made the revitalization of ours a high priority goal.
The importance of effective communication in the workplace cannot be stressed enough. It is an indispensable entrepreneurial skill that can be learned and nurtured for improved productivity and successful achievement of goals.
North Alabama – specifically our beloved Tennessee River – is known as one of the richest bodies of water for sports fishing in the country. That's not just my opinion. Drive by Ingalls Harbor boat launch and the Pavilion during a tournament weekend and count the number of boat trailers. Better yet, count the number of different state license plates on those trailers. This area's reputation for sport fishing is represented in the diversity of the states that come here, both for recreation and competition.
As I complete my one-year tenure as board chair, I tried to decide what was the most memorable part of this exciting ride. While proud of all the programs and initiatives started and expanded this year, the thing that stands out for me was meeting so many great people from our community. These folks, while wonderful in their own rights, were part of a bigger picture – a picture of a community coming together to make this a better place.
If you live in Morgan County, you know what a great community this is to live, work and play. Awarding winning and high test score achieving school systems, low cost of living, several Fortune 500 companies who are engaged in the community and natural beauty that rival any other part of our country.
But sometimes, we have to remember to tell people about it.
It is the season when we read and see lists about the year past. In newspapers and on television we see "Top 10 Stories of 2014," "Most Read Stories of 2014," "Most Intriguing People of 2014," "Top Photos of 2014," etc. It seems like, more often than not, these stories are not of a positive nature.
If we were to make our list in Morgan County it would be stories about events and people who are changing our community in a very positive way. With that tone in mind, here is your Chamber's "Top Five Stories of 2014 That Make Us Proud to be from Morgan County."
Ask any realtor, and they will tell you the three most important factors in their business are location, location and location.
The same can be said when you're looking to market you own business or organization. Getting in front of the right audience at the right time can mean success or failure for your brand. So doesn't it make sense to use your marketing dollars in the most efficient ways possible?
This is why the Chamber's Total Resource Campaign (TRC) should matter to you.
500 volunteers. 500 volunteers hammering nails, painting walls, washing windows, cutting grass, gathering paper products. Each year, the second Tuesday of September arrives with Morgan County's finest stepping up to make a difference in our community.
As many know, this Chamber is about to embark on a capital campaign – the first in nearly five years. And as part of our pre-campaign feasibility study, our consultants gathered much insightful feedback regarding the Chamber's perceived performance to date and the plans for the future. Our consultants forced the interviewees to rank our program of work in relative importance to them. The results were telling.