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Total Resource Campaign

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The Total Resource Campaign (TRC) is a six-week campaign in the fall during which Chamber members volunteer their time to help market sponsorship opportunities and recruit new members. The TRC is the only time the Chamber offers sponsorship opportunities to Chamber members, allowing businesses to plan their marketing budget and making them aware of Chamber programs for the coming calendar year. In addition to increasing non-dues funding, the TRC allows members to get involved with the Chamber and network with other business owners and professionals.

The annual TRC gives Chamber members the ability to promote their business during Chamber events, with more than 800 diverse sponsorship opportunities available. Sponsorships range from $100 to $5,000. Companies choosing to sponsor an event are given a “right of first renewal” and the opportunity to renew their sponsorships during the first two weeks of the campaign. If you would like to volunteer or need more information for Connect 23, contact the Chamber's Director of Program Development, Denice Marco at (256) 353-5312.


“In my role as a board member for the Decatur-Morgan County Chamber of Commerce, I am deeply committed to our regional business community. I strongly believe in the Chamber’s mission and the strategic initiatives they implement to foster growth and support our local businesses and community,” says Leifje Dighton, Executive Director at GE Appliances, a Haier company in Decatur. The Chamber is preparing to launch its 19th Total Resource Campaign or TRC, Connect 23 with Dighton serving as the TRC chair.

In explaining a Total Resource Campaign, or TRC, Chamber President and CEO Crystal Brown says, “through this endeavor, businesses will find increased opportunities to gain exposure among Chamber membership and stakeholders. Additionally, they will experience a greater return on investment by securing higher profile visibility in the community through Chamber programs and initiatives.” The TRC provides businesses of all sizes opportunities to reach diversified customer groups and grow their businesses. Members will see a return on their investment and will be able to determine which options best suit their business needs. "We consider the TRC a WIN-WIN-WIN, because our volunteers also have the opportunity to connect with other members and grow their business network," Brown said.

Chamber Board Chairwoman Jamie Reeves, owner and broker of MeritHouse Realty & Capital Management says, “We hope that all businesses – especially smaller ones – will see the TRC as a way to get involved and get connected.”

TRC volunteers will be contacting member businesses about marketing opportunities that best match their needs in the coming weeks, starting on September 26. From September 12 - 25, our volunteers will be reaching out to companies who sponsored events for the 2023 calendar year to give them an opportunity to renew their sponsorships for 2024. The campaign is open to all members from September 26 – November 3.

Now, hear from Dighton about how TRC Connect 23 can make a positive impact on local businesses.

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