Total Resource Campaign
The Total Resource Campaign (TRC) is a six-week campaign in the fall during which Chamber members volunteer their time to help market sponsorship opportunities and recruit new members. The TRC is the only time the Chamber offers sponsorship opportunities to Chamber members, allowing businesses to plan their marketing budget and making them aware of Chamber programs for the coming calendar year. In addition to increasing non-dues funding, the TRC allows members to get involved with the Chamber and network with other business owners and professionals. The annual TRC gives Chamber members the ability to promote their business during Chamber events, with more than 800 diverse sponsorship opportunities available. Sponsorships range from $100 to $5,000. Companies choosing to sponsor an event are given a “right of first renewal” and the opportunity to renew their sponsorships during the first two weeks of the campaign.
Our Total Resource Campaign, Connect 22, wrapped up on November 16, 2022 with our most sucessful campaign to date. Thank you to our more than 70 volunteers for all their hard work and to our members who participated. If you missed out, contact the Chamber's Director of Program Development, Denice Marco at (256) 353-5312.
“As part of the regional business community, I believe in the mission of the Decatur-Morgan County Chamber of Commerce and the avenues which they seek to grow not only our regional business environment but also each individual business,” says Dr. Jimmy Hodges, president of Calhoun Community College. The Chamber is preparing to launch its 18th Total Resource Campaign, Connect 22 with Dr. Hodges serving as the TRC chair.
In explaining a Total Resource Campaign, or TRC, Chamber President and CEO Crystal Brown says, “Through this endeavor, businesses will find increased opportunities to gain exposure among Chamber membership and stakeholders. Additionally, they will experience a greater return on investment by securing higher profile visibility in the community through Chamber programs and initiatives.” The TRC provides businesses of all sizes opportunities to reach diversified customer groups and grow their businesses. Members will see a return on their investment and will be able to determine which options best suit their business needs. "We consider the TRC a WIN-WIN-WIN, because our volunteers also have the opportunity to connect with other members and grow their business network," Brown said.
Chamber Board Chair Ray Hardin, Decatur Utilities General Manager, says, “It’s important to understand the mission of each business and their target markets. We hope that all businesses – especially smaller ones – will see the TRC as a way to get involved in Chamber programs and get connected.”
TRC volunteers will be contacting local business leaders about marketing opportunities that best match their needs in the coming weeks, starting on October 18. “We look forward to working together for the betterment of our local business community,” says Hodges. From October 4 - 17, our volunteers will be reaching out to companies who sponsored events for the 2022 calendar year to give them an opportunity to renew their sponsorships for 2023. The campagin is open to all members from October 18 - November 16.
Now, hear from Dr. Hodges about how the TRC Connect 22 can make a positive impact on local businesses.