Ask the Expert: Digital Marketing Trends Driving Business Growth in 2025
By Alondra Torres-Roman, Strategic Account Manager for WHNT-TV
In today’s fast-evolving digital landscape, simply having an online presence is no longer enough. Businesses need smart, data-driven marketing strategies that adapt to changing trends and consumer behavior. As a marketing professional with years of experience helping companies grow across industries, I’ve seen firsthand how targeted digital efforts can transform businesses—from increasing revenue to building brand loyalty. This article explores the key trends driving success in 2025 and how strategic marketing continues to deliver measurable impact.
One of the most significant shifts in the industry is the rise of personalization powered by artificial intelligence. Today’s consumers expect more than a generic ad or email—they want content that speaks directly to their needs and interests. Brands that leverage AI tools to personalize their outreach are seeing stronger engagement and higher conversion rates. Whether it's through tailored email campaigns, automated chat responses, or curated product suggestions, personalization is becoming a non-negotiable part of the digital strategy.
Another trend shaping the future is the importance of an omnichannel presence. Businesses can no longer rely on just one or two platforms to reach their audience. Instead, they need to create cohesive experiences across social media, search engines, websites, streaming platforms, and even SMS marketing. We’ve helped businesses build integrated campaigns that not only attract customers but retain them by creating a seamless journey from awareness to purchase. Short-form video content, in particular, has become a powerful tool to boost brand visibility. Platforms like Instagram Reels, TikTok, and YouTube Shorts allow businesses to connect quickly and authentically with their audience.
Beyond just following trends, success in digital marketing is rooted in strategy and consistency. Businesses must first understand their current online presence—what’s working, what’s not, and where the gaps are. From there, developing content that provides real value to your audience, whether educational or entertaining, becomes essential. Strategy should always drive creative efforts. And once a plan is in place, the key is testing, analyzing, and adjusting based on performance.
The digital space is always changing, and staying ahead means being proactive, not reactive. With the right partner and a clear vision, businesses can unlock powerful growth opportunities. Digital marketing isn’t just about being seen—it’s about being remembered, trusted, and chosen. Whether you're starting from scratch or looking to scale, now is the time to invest in smart, strategic marketing that delivers long-term results.
Ask the Expert is a Chamber series featuring strategies, trends, tips and insights from our members to help businesses navigate today’s challenges and opportunities.